Before launching Facebook ads, Aneesh Babu of Backlinkminds recommends two things: "perform a competitive analysis and understand your audience."
"Breaking down a Facebook ad into its components—text, title, description, image, CTA—and then defining the goal of each component," says Autumn Sullivan.
According to UNINCORPORATED's Robert Johns, " the copy and creative need to work together, and only one can accomplish the majority of the work."
Use evocative words and stories into your advertisements, "anything that wakes them up and pulls them away from reality, such as Exclusive."
Using figures, percents, or other data/numerical facts you have to capture the attention of the audience.
"Ask a question to engage your audience," advises Jake McKenzie of Auto Accessories Garage. "Ask questions rather than make statements."
"Calling out my audience in the headline works best for me," says James Marques of Iconic Genius. Like Hello, Digital Marketer.
"Think of the first 200 characters as the ad's headline." It's the only thing users will notice first.
"When it comes to writing ads for Facebook, nothing beats voice-of-customer data," says Steve James of Stream Creative.
"When writing your copy, imagine you're telling a buddy about a new product launch don't forget to add relevant emojis."