What Is Retargeting?

If you've ever tried to sell something online, you know how important advertising is. But what if people aren't ready to buy when they first come across your business?

It turns out that 97% of people who come to your site for the first time leave without purchasing anything, and then they're gone for good. Unless you're able to bring back them.

Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying.

It allows you to retarget visitors who have visited specific pages and show them relevant visual or text ads when they visit other websites.

Google Ads, Facebook retargeting, LinkedIn Ads, and other retargeting advertising platforms can be used to run retargeting campaigns.

Retargeting is a critical tool for serious marketers today to connect with their customers and increase sales and customer loyalty.

Before buying your product or service, people must know you. Ensure customers hear your message at least 7 times to help them decide to buy.

Retargeting increases your brand's visibility by allowing you to reach out to people who have already expressed interest in your products.

Retargeting vs remarketing campaigns

The tactics used to achieve these goals are what distinguishes retargeting from remarketing.

Retargeting is a type of paid advertising that is used to target people who have visited your website or social media profiles.

Remarketing is a type of email marketing that focuses on people who have already done business with your company.

How retargeting works

After a visitor has browsed your site, they will begin to see your ads while reading articles, listening to music, or shopping at other websites.

Your ads will remind them of all the great things you have to offer and will bring them back to your site once they've made a decision to buy.