Sales Funnel Definition

The marketing term describing the journey potential buyers take on their way to making a purchase is a sales funnel.

A sales funnel has multiple steps, which are commonly referred to as the top, middle, and bottom of the funnel, however these steps can change depending on a company's sales strategy.

Why is the sales funnel important?

A sales funnel can assist you figure out what potential consumers are thinking and doing at different stages of the buying process.

These data enable you to allocate resources to the most effective marketing channels, craft the most appropriate messaging at each stage, and convert more leads into paying customers.

 Sales Funnel Stages?

Stage 1: Awareness Because this is when customers first become aware of your product or service, the first stage of the sales funnel is called "awareness."

Stage 2: Interest  Prospects will judge your brand depending on their level of interest once they've learned about it.

Stage 3: Decision Prospects will dive deep into your pricing and packaging options after they have more knowledge about your organization.

Stage 4: Taking Action This is where all of your efforts culminate: whether or not the prospect makes a purchase.

How to Create a Sales Funnel for Your Business

1. Build a landing page 2. Offer something of value 3. Start nurturing 4. Upsell 5. Keep it going

6 Sales Funnel Builder

1. 2. Clickfunnels 3. GetResponse 4. Kartra 5. GrooveFunnels 6. Builderall