While digital marketing tools will only assist you in executing a suitable strategy (they will not do the work for you), the right technological stack can help you surpass your competitors.

Some tools are essential, such as email marketing, web forms, analytics, and a (CRM). Other tools, such as keyword rank monitors and design tools, are more specialised.

We've highlighted the 10 digital marketing tools that every marketer should have in their toolkit to help you take your marketing plan to the next level.

1. Google AdWords

Google AdWords is one of the most popular options for advertising your business on Google's search engine results' pages.The payment system is either pay-per-click or pay-per-call.

2. Google Analytics

Google Analytics can tell you who is visiting your site, where they are coming from, and which pages they are spending the most time on, etc.

3. MailChimp

“MailChimp is a best to boost conversions and effectively reach their consumer base with an email campaign. It also makes ad campaigns easier and more appealing landing pages.

4. Canva

Canva is a drag-and-drop design tool that lets users create designs with custom images, icons, shapes, and fonts from the Canva library.

5. Trello

Trello is appealing as it's free for small enterprises and teams, and it gives a visual way to brainstorm and schedule content online — even if your team is distributed across the globe.

6. Yoast

Yoast assists you with the selection of pillar content, target keywords to aid in ranking, specific content URLs, and internal links for added benefit.

7. Tube Buddy

Tube Buddy is a tool for managing YouTube channels and reporting on them. Tube Buddy's channel backup is quite useful and much easier to organize than YouTube reports.

8. Buffer

Buffer allows you to plan, publish, and schedule social media posts, as well as track post performance with smart analytics and interact with your followers via a social media inbox.

9. Hootsuite

You may use Hootsuite to track public conversations about your brand or a certain subject matter, as well as measure ROI and conversions.


Ahrefs is a wonderful tool for competition analysis because it lets you see who links to your competitors, what their top websites are, and more.