Snapchat officially debuted its paid subscription plan, Snapchat+, today,

 With exclusive features such as the ability to alter the app icon and know who has rewatched your Stories.

The company revealed earlier this month that it is testing this feature, but did not provide many information. It has now made Snapchat+ official.

It'll launch in the US, Canada, UK, France, Germany, Australia, New Zealand, Saudi Arabia and the UAE, with more countries to be added soon.

"Today, we're introducing Snapchat+, a bundle of premium, beta, and experimental features that can be accessed through Snapchat for $3.99 per month.

"With this subscription, we will be able to bring new Snapchat features to some of our most dedicated members of our community

It's not yet apparent how Snapchat intends to distinguish between features made available to beta testers and those made available to subscribers.

To increase their revenue, many social media sites are experimenting with subscription-based services.

Last year, Twitter debuted its Twitter Blue service in Canada and Australia, later expanding it to the U.S. and New Zealand. 

Telegram, the messaging app, also announced a paid premium version earlier this month,

With features such as more conversation folders and the ability to share larger files (up to 4GB in size) on the app.

While Snapchat saw great growth in the first quarter of 2022, the business expressed worry that the conflict in Ukraine might prevent it from reaching its revenue goals.

However, Jacob Andreou, the company's SVP of Product, told The Verge in an interview that "advertising will stay at the core of our business model for the long future."