What Are Long Tail Keywords?

Long-tail keywords have low search volume and competition. Long tail terms are typically longer than other keyword types (3+ words).

Example "Facebook Ads" is a "head" keyword with almost 100k monthly searches. Long-tail keyword is "How to run Facebook ads" have only 1600 monthly searches.

Why are Long Tail Keywords Important For SEO?

There are two primary reasons why you should concentrate on long tail keywords:

- Long-tail keywords aren't competitive.  Long tails are less competitive than "head terms" in SEO.  Which makes ranking long tail keywords easier)

- Long-tail keywords convert well. People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms.

How to Find Long Tail Keywords

- Google's "Related Searches" These words can be found at the bottom of any Google search page.

- Answer The Public Answer The Public is a useful tool for keyword research because it generates keywords that are focused on questions.

- Message Boards and Forums Go to a forum where your target audience hangs out to use forums for keyword research. You may already be familiar with a few of these.

- Autocomplete on Google To use Google Autocomplete for keyword research, simply type a keyword and Google will attempt to complete your sentence automatically.

- On Google, people also ask boxes,   if you expand one of the questions, you'll find an answer... Furthermore, Google will present you with even MORE questions.

-  Google Trends Simply go to Google Trends and type in the keyword you'd like to rank for in the search box.

- Make use of Quora. Quora is a well-known crowdsourced Q&A website. It's a lot like Yahoo! Answers. People's responses on Quora, on the other hand, are actually helpful.

How to Use Long Tail Keywords?

You simply need to produce a piece of content that is optimised around that particular long-tail keyword.

Long-Tail Keywords Benefits

Since they have less competition, there is a greater possibility that your blog will rank on the first page of Google's results.