Long-tail keywords have low search volume and competition. Long tail terms are typically longer than other keyword types (3+ words).
Example "Facebook Ads" is a "head" keyword with almost 100k monthly searches. Long-tail keyword is "How to run Facebook ads" have only 1600 monthly searches.
There are two primary reasons why you should concentrate on long tail keywords:
- Long-tail keywords aren't competitive. Long tails are less competitive than "head terms" in SEO. Which makes ranking long tail keywords easier)
- Long-tail keywords convert well. People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms.
- Google's "Related Searches" These words can be found at the bottom of any Google search page.
- Answer The Public Answer The Public is a useful tool for keyword research because it generates keywords that are focused on questions.
- Message Boards and Forums Go to a forum where your target audience hangs out to use forums for keyword research. You may already be familiar with a few of these.
- Autocomplete on Google To use Google Autocomplete for keyword research, simply type a keyword and Google will attempt to complete your sentence automatically.
- On Google, people also ask boxes, if you expand one of the questions, you'll find an answer... Furthermore, Google will present you with even MORE questions.
- Google Trends Simply go to Google Trends and type in the keyword you'd like to rank for in the search box.
- Make use of Quora. Quora is a well-known crowdsourced Q&A website. It's a lot like Yahoo! Answers. People's responses on Quora, on the other hand, are actually helpful.
You simply need to produce a piece of content that is optimised around that particular long-tail keyword.
Since they have less competition, there is a greater possibility that your blog will rank on the first page of Google's results.