Influencer marketing may appear to be a recent concept that has only recently gained popularity. Influencer marketing, on the other hand, has been around for 15 years.

PayPerPost, the first platform to pay bloggers for branded content, debuted to much enthusiasm. Since blogs were mostly regarded as online diaries

What Is Influencer Marketing?

Influencer marketing is a method for firms to promote their products by obtaining reviews or referrals from internet influencers and content creators.

Influencer marketing is frequently used as part of brand awareness initiatives, but it can also result in a large number of conversions and sales.

What is an Influencer?

A person who possesses: the ability to influence others' purchase decisions due to his or her authority, experience, position, or relationship with his or her audience

OR have a following in a specific niche in which he or she actively participates The size of the following is determined by the magnitude of his/her specialty topic.

Influencer Marketing Statistics

- Influencer marketing has grown to $13.8 billion in 2021 - For every $1 invested on influencer marketing, businesses get $5.78 in return.

- Since 2016, there has been a 465 percent spike in searches for the phrase "influencer marketing" on Google alone. - Influencer marketing is considered effective by 90 percent of study respondents.

- Instagram is used by 67 percent of brands for influencer marketing. - In the previous five years, 1360 influencer marketing platforms and agencies have entered the market.

Reasons Why Influencer Marketing Will BOOM  1. Many people are becoming influencers.  2. The influencer marketing agencies are rising.  3. There are more content options available.

Have you begun using influencer marketing for your brand? To be honest, this will be the best digital marketing investment you'll ever make. CLICK BELOW TO LEARN MORE