Inbound marketing is a strategy that we use to bring customers or clients to our business via SEO, content marketing, social media, etc.
We us many types of content in Inbound Marketing like - E-books - Videos - Blog Posts - Slideshare - Webinars - Infographics Etc.
1. Attract - the right people by providing better content and engaging in conversations that identify you as a trustworthy expert with whom they want to work.
2. Engage - Presenting solutions that are relevant to their pain points and objectives will increase their likelihood of purchasing from you.
Delight - offering assistance and support to help your consumers succeed with their purchase. It could involve things like sending a thank-you note, follow-up emails, and offering discounts, etc.
Understanding what your ideal customer want to learn is the first step in developing captivating content, so create a TARGETED PERSONA.
One of the most crucial aspects of any Inbound Marketing strategy is the quality of the articles you publish.
Spend time developing a headline that appeals to your targeted clients; this is how you'll get more clicks and attract more traffic.
Humans are visual creatures. Including a lot of graphics, charts, and graphs in your material is a good way to make it more appealing.
Instead of generating short postings, you should publish extensive and in-depth content that will answer most of your target audience's questions.
Using stories in your marketing (including sales pages to online posts) is a great approach to engage with your audience on an emotional level.
This is beneficial in Inbound Marketing since it allows them to view your face and gain a better understanding of your personality.
Once you've determined which influencers are best for your business, you can begin explicitly targeting them.