You're not alone if your website lacked traffic. 61% of content professionals struggle to know what their audience values, according to a 2019 Content Marketing Institute survey.

And 50% struggle to understand the audience's purpose at any stage of the client's journey, while 49 percent struggle to understand the stages of the client's journey.

With so many things going on at once, it's difficult to see what's working and what's not when it comes to attracting visitors to your website.

The following tips will help you boost your website's traffic, generate more leads, and increase your return on investment. Here's how to boost your website's traffic.

1. Content creation

Inbound marketing focuses on attracting the right people to your business. One of the best ways to do this is to create content through blogs.

2. Video marketing

Cisco predicts that by 2022, 82% of traffic will be video. Video marketing should be implemented immediately because people click on it.

3. Organic social networks

You can use Instagram Stories, Live Video, IGTV, or Facebook Messenger in addition to posting on social media platforms.

4. Contests/giveaways

Contests and gifts can increase website traffic. This boosts you and your followers. Your email list or social media can host gifts.

5. Website analysis

Know your audience before directing traffic to your site. Crazy Egg analyses your site to see where visitors are leaving.

6. Influencer Marketing

Influencer marketing an inexpensive way to boost website traffic. According to Google, YouTubers are four times more effective than celebrities at promoting brand awareness.

7. Creation of email lists

Using current readers and customers can boost website traffic. By posting a new blog or content offer, you can boost traffic quickly.

8.Community engagement

Brand awareness increases website traffic. Being active in your community can boost brand recognition.

9. Guest Posting

Guest posts can boost website traffic. The guest post and link to your site show you're active in your community. More information on backlinks is below.

10. Quality Backlinks

High-quality backlinks increase rankings and generate referral traffic, says HubSpot's Irina Nica.