Do you want to know how to get your website to the top of Google's search results? If that's the case, you've surely come across the word domain authority (DA).

Anyone involved in SEO (search engine optimization) should be aware that domain authority is one of the 200 ranking factors used by Google.

Now that we have that out of the way, let's look at some ways to increase the domain authority (DA) of your website.

What is Domain Authority?

The domain authority (DA) metric is a ranking metric that can be used to estimate how well your website will rank in search engines.

It was made by Moz and gives a score between 1 and 100. So, a high score for your website means it has a better chance of doing well on search engine results pages (SERPs).

What is a Good Domain Authority Score?

Below 30 is poor 30 to 40 is below average 40 to 50 is average 50 to 60 is good 60 to 70 is very good Above 80 is excellent

How to Increase Domain Authority?

1. Get High-Quality Backlinks from Authority Sites

A study by Ahrefs showed that 55.24% of websites don’t get any organic traffic since they don’t have any backlinks.

2. Create Killer Content That’s Link Worthy

The second way to increase your domain authority is by creating great content that’s link-worthy. By this you'll also get backlinks fo free.

3. Audit Your Site and Remove Bad Links

Spammy links or Bad links can lower your website's authority. Google may even penalize you.

4. Optimize Your Website Structure and User Experience

With a proper structure, search engines can easily crawl your web pages and index them on search results.

5. Improve Your Internal Links

Internal links also make crawling your website easier for search engine bots, which aids in indexing your pages.

6. Use the Google webmaster tools to check your DA score

You can do this by going to “Search traffic -> Links to your site -> Top pages”. The site’s DA score will be right in front of you.

7. Never engage in link trading  unless they are high quality

Link trading and guest posting on low DA sites will do more harm than good when getting backlinks. Article directories are similar.

8. Don’t overlink too much

Google will flag your site as a "thin" website with little content if you use a lot of links from one source, and you may be penalized.

9. Avoid cheap, spammy linking sites

Google doesn't trust link directories and blog networks because their owners don't care about your site's reputation.

10. Don’t forget about Wikipedia

This is one of the best places to get backlinks from. It has very high Domain Authority score (93 for English version).