Digital Marketing  is the act of selling products/services through channels like social media, SEO, email, and mobile apps. Basically, it is any form of marketing that involves electronic devices.

Digital marketing can be carried out both online and offline, and both types are required for a very well digital marketing strategy.

7 major types of Digital marketing:

– Search engine optimization – Search engine marketing – Content marketing – Social Media Marketing – Pay-per-click – Affiliate marketing – Email marketing

1. Search engine optimization

SEO involves improving online content so search engines like Google show it near the top of the page when someone searches for something.

2. Search Engine Marketing

Search Enigne Marketing is the practise of improving search ranking by using paid methods. Brands pay for adverts to display as search results pages  using SEM (SERPs).

3.Content Marketing

An approach to marketing that focuses on developing and delivering valuable information to a targeted audience that ultimately leads to profitable consumer action.

4.Social Media Marketing

Marketing via social media is known as SMM. A company's culture, mission, or tone can be promoted through social media marketing to existing and potential customers.


Pay-per-click is a popular internet marketing model. Marketers can run advertising on search engines, social media platforms and third-party websites by paying a fee for each click.

6.Affiliate Marketing

Affiliate marketing is the practise of advertising the products of others in exchange for a small commission on each sale.

7. Email marketing

Email Marketing is the act of sending promotional messages to a large number of people.  Its purpose is usually to produce sales or leads, and it may include advertising.