You must have read in several places that content is king. And in the case of Google ranking factors, it’s definitely the king.
Backlinks are second to content in Google rankings. They're a key part of Google's ranking algorithm and how the crawler finds your site.
Another crucial ranking factor for Google is matching the search intent of your content. Search intent is basically what a user is looking for.
These are Google's recommendations for site usability. It checks speed, responsiveness, and how fast fonts and images load.
Your website must be mobile-friendly since Google went mobile-first in 2019. Google will index and rank your website's mobile version.
Next is your website's domain authority (DA). It shows your site's topic expertise and search engine ranking.
Google searches use keywords. Your website should contain the keywords your audience searches for. So Google can find your page.
Website architecture affects crawling and indexing. It helps Google find your website's pages. To improve site structure, create a WordPress sitemap.
Google confirmed in 2014 that HTTPS is now a ranking signal. So, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.
Google takes User Experience very seriously. That;s why you have to make sure that your website's overall user experience is good.