When you think “pickup truck” the one that probably comes to mind is the 2023 Ford F-150.

For those who want to venture into the wilderness there’s the spunky Tremor model while the upscale Platinum and Limited trims pamper occupants with Lincoln-level luxury.

The Ford F-150 does not ride as well as the Ram 1500 or handle as crisply as the Chevy Silverado, but it’s highly capable, multi-configurable, and thoroughly competitive.

In other words, Ford F150's accomplished enough to engender the kind of loyalty that has kept it atop the sales charts year after year.

The Rattler's positioning in the Ford F-150 lineup provides a more affordable option for buyers who want additional off-road capability

The Ford F-150 is available with multiple body styles and bed lengths. While the XLT model is a step up from the basic XL work truck, we prefer the additional luxuries on the Lariat.

Ford F150 costs almost $10,000 more than the XLT, which may put it out of reach for some buyers, but it has the best mix of features and affordability.

The 2023 Ford F-150 is available with several engines—a 290-hp 3.3-liter V-6; a 400-hp 5.0-liter V-8; a 325-hp twin-turbocharged 2.7-liter V-6; a 400-hp twin-turbocharged 3.5-liter V-6;

And a 250-hp 3.0-liter diesel V-6. No matter which engine you choose, the Ford  F-150 comes paired with a 10-speed automatic.

Ford claims that the new 400-hp hybrid powertrain—which consists of a 3.5-liter twin-turbo V-6, a 35 kW electric motor, and a 10-speed automatic transmission—will offer up to 700 miles of driving range per tank

While the base 3.3-liter V-6 engine's towing capacity maxes out at 8200 pounds, models equipped with the 400-hp twin-turbo 3.5-liter V-6 can tow up to 14,000 pounds.

Going with the venerable 5.0-liter V-8 means maximum towing capacity is just 13,000 pounds; the diesel V-6 is capable of up to 12,100 pounds and the hybrid model can tow up to 12,700.

Payload capacity ranges from 1840 to 3250 pounds. These towing and payload capacities keeps the new Ford F-150 in the hunt with key rivals like the Chevrolet Silverado 1500, GMC Sierra 1500, and Ram 1500.

The EPA estimates the Ford F-150 with the turbocharged 2.7-liter V-6 will earn up to 20 mpg city and 26 highway. The twin-turbo 3.5-liter V-6 is rated up to 18 mpg city and 24 highway.

Interior appointments in the Ford F-150 nearly match the Ram 1500's deluxe cabin, particularly in the Ford's higher-end King Ranch, Platinum, and Limited models.

Additional convenience features are intended to make things easier for those who use the Ford F-150 as a mobile workspace.