The amount of add-to-cart events attributable to your ads as recorded by the Facebook Pixel.
Your website's average order or sale value is determined by this metric. Calculated by dividing total income by number of orders.
The proportion of individuals that saw your advertisement and subsequently clicked on it. Calculated by dividing the total number of impressions by the total number of clicks.
Advertising click-through-to-purchase ratio. Conversion rate is derived by dividing sales (conversions) by clicks.
The typical cost of a Facebook ad click. Additionally, it's one of the most often utilized measures for evaluating the effectiveness of an ad campaign's performance.
The average cost of a thousand people seeing your ad The cost-effectiveness of your campaign is measured in CPM.
The average cost of a visitor who clicks on your ad and takes action. It's determined by multiplying your ad cost by the number of actions taken.
The average cost of a sale that was brought about by your ad campaign. Divided by the total number of purchases, this metric is derived.
Using client data like email addresses or phone numbers, you can construct a Facebook advertising audience. Upload your client list to Facebook to create a Custom Audience.
Predicts a customer's lifetime profit. CLTV helps you decide how much to spend on a consumer.
Using an existing Custom Audience, you may build this Facebook ad audience. Lookalike Audiences are comparable to Custom Audiences.
It measures ad campaign performance. To calculate ROAS, divide the campaign's revenue by its cost.
Facebook will automatically optimize the distribution of your campaign's budget across all of your ad sets if you select this option.