Email marketing continues to outpace other digital marketing channels such as social media and paid search, according to studies.

Investing in email marketing can result in significant returns, with an average of $36 for every dollar of investment.

When you're just getting started with email marketing, there are a few things you absolutely must do. Here are the top ten things on that list.

1. Choose an email marketing service provider

Your business can only leverage email marketing automation by working with a provider.

2. Establish your goals

Consider your email marketing and digital marketing goals as you set up your provider and build your campaign.

3. Build your contact list

You need a solid contact list for email marketing. Start by adding an opt-in form to your website's e-commerce section, order confirmations, and customer surveys.

4. Set up your Welcome email

Welcome emails are especially important because they serve as your first impression and reach people at a time when they’re highly engaged with your business.

5. Create a reusable email template

This is the fun part! Even if you’re not a designer, you can send beautifully-designed professional emails that look good on any device.

6. Practice writing persuasive messages

You'll have to write engaging messages so that your readers won't get bore and read your entire email and take a specific action.

7. Spend time on subject lines

Your subscribers see your subject line even before they open your message. Make a good impression and people won’t be able to resist opening. 

8. Preview and test before you send

Especially when you’re first getting started with email marketing, it’s easy to slip up every once in a while.

9. Send your email (at the best time)

Email timing is crucial. Every audience is different and the best time to send will differ based on who’s on your email list.

10. Track your results

Email timing is crucial. Every audience is different and the best time to send will differ based on who’s on your email list.