Every day, new approaches, theories, tactics, and tools emerge in the field of online marketing, and the only way to stay on top is to keep connected and ready to grab anything new and useful.

Here are some of the best marketing books of all time for entrepreneurs, marketers and anyone else running a business or marketing a brand.

This Is Marketing By Seth Godin

Godin shares his marketing philosophy,tips, methods, and success stories. This marketing book is for you if you want to master key techniques from a true professional.

Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked explains how to create a pattern in which items and services attract consumers' attention and become indispensable.

Influence: The Psychology of Persuasion by Robert Cialdini

Robert Cialdini explains how smart persuasion can persuade individuals to say yes more often.

How Brands Become Icons by Douglas B. Holt

Professor Douglas B. Holt explains what marketers need to know if they want to communicate a true brand that buyers remember over time.

Contagious, Why Things Catch On by Jonah Berger

Jonah Berger's work has become a foundational marketing book and a must-read for any marketer looking to stay ahead of the competition.

Shoe Dog by Phil Knight

Understanding the mechanics and theory of marketing is important, but Knight’s book is able to provide a case study that teaches how to implement these tactics extremely well.

Building a Story Brand: Clarify Your Message So Customers Will Listen

By employing Miller’s strategy, you change how you talk about your brand, and your listeners change the way they see you.

Hacking Growth

Sean Ellis and Morgan Brown discuss how they developed this technique and how it helped them propel now-ubiquitous companies like Airbnb to their current positions.

Permission Marketing: Turning Strangers into Friends and Friends into Customers

As main pillars of successful marketing, Godin highlights the necessity of developing relationships and creating trust.

Blue Ocean Strategy:

Professors W. Chan Kim and Renee Mauborgne of INSEAD offer ways for successfully discovering and exploiting new markets.

The 1-Page Marketing Plan

Author and rebellious marketer Allan Dib argues against small and medium enterprises utilizing big business marketing tactics in this revolutionary book.

Marketing: A Love Story: How to Matter to Your Customers

The focus of this book is on how to make your thoughts impact. A readthrough could help everyone on your marketing team.