Imagine being able to target specific groups of Instagram users with whom you'd like to connect, engage, and convert into clients. Well, that’s totally possible!

Instagram ads were launched in late 2015. Marketers can now target any group of Instagram's 600 million+ users using the Facebook ads manager.

5 reasons to use Instagram Ads

1. Increased audience: Instagram is one of the most popular social media sites which is still growing.

2. Attention: Users spend, on average, 50 minutes a day on Facebook, Instagram. 3. Intent: A study found that 60% of Instagram users say that they learn about products and services through Instagram.

4. Targeting: Instagram ads uses Facebook ads manager, which has probably the most powerful targeting ability. You can target audience’s location, demographics, interests, behaviors, and more.

5. Outcomes: According to Instagram, which examined over 400 campaigns globally, ad recall from Instagram advertising was 2.8 times higher than the global average.

Instagram ads types

-Image ads -Stories ads -Video ads -Carousel ads -Collection ads -Explore ads -IGTV ads -Shopping ads -Reels ads

Instagram ads size (Recommended)

Instagram Feed Image Ads Size Resolution - 1080×1080 Aspect ratio - 1:1 Formats - JPG or PNG. Size - 30MB max

Instagram Explore  Image Ads Size Resolution -1080×1080 Aspect Ratio - 9:16 Formats - JPG or PNG. Size - 30MB max.

Instagram Video Ad Specs Resolution - 1080×1080 Aspect ratio - 4:5 Video Formats include MP4 and MOV Max video size - 30GB. Max video length - 2 minutes

Instagram Explore Image Ads Size Resolution - Upload the highest resolution video possible Video length: 1 to 120 seconds Captions are optional but highly recommended

Instagram Stories  Image Ads Size Resolution - 1080x1080pixels Aspect ratio: 9:16 Formats - JPG or PNG Max size - 30MB

Instagram Carousel Image Ads Size Resolution - 1080x1080 Aspect ratio - 1:1 Formats - JPG or PNG Max image size - 30MB per image/card. Instagram allows 2-10 images/cards per ad

Instagram Carousel Video Ads Specs Maximum Resolution - 1080x1080 Ratio - 1:1 Formats - MP4 Max Size - 4GB per video/card Max Length - 60 seconds Instagram allows 2-10 videos/cards per ad.