Apple has stopped accepting credit cards for subscriptions and purchases made with credit cards issued by Indian banks.

Apple will also not accept credit cards issued by Indian banks as payment for ad campaigns on Apple Search. From June 1st, all campaigns will be suspended.

The shift is due to the Reserve Bank of India's (RBI) new auto-debit rules, which went into effect last year and are interrupting recurring online transactions.

"Due to Reserve Bank of India (RBI) rules, Apple Search Ads will soon no longer accept payments from credit cards issued by banks in India," Apple said in an email to users.

Apple recommends using Cards outside of India to avoid a stop in advertising to your customers. To change your payment method, go to the billing tab in your account settings."

Many users also reported being unable to pay for Apple subscriptions such as iCloud. Users were also unable to make payments using their Apple ID credentials.

Apple allowed users in India to make payments using Apple's ID account via UPI and netbanking in April of this year. However, that had its own set of issues.

"This will have an impact on developers who run Apple Search Ads campaigns because their ads will not appear during searches."

As a result, if you were looking for a dating app, TrulyMadly adverts will no longer appear because payments have been suspended," stated Snehil Khanor, co-founder and CEO of

Khanor further stated that other platforms, such as Meta (Facebook) and Google, have provided users and companies with a variety of payment choices.