What is SEO

A Step-by-Step Guide to Search Engine Optimization (SEO) for Beginners


You’ve come to the perfect place if you want to learn Search Engine Optimization. The only method to gain organic traffic from Google is to use SEO. We’ll go over all you need to know about search engine optimization in this step-by-step guide.

What is Search Engine Optimization (SEO)?

“Search Engine Optimization” is abbreviated as SEO. In layman’s terms, it’s the process of increasing your website’s visibility when buyers search for products or services connected to your business on Google, Bing, and other search engines.

The more visibility your pages have in search results, the more likely you are to attract new and existing customers to your company.

How does SEO work?

How Search Engine Optimization Works
Bots scan the web for search engines like Google and Bing, moving from site to site, collecting information about them, and indexing them. Consider the index to be a large library where a librarian can help you find exactly what you’re looking for by pulling up a book (or a web page).

The computers then use hundreds of ranking factors or signals to examine the sites in the index and determine the order in which they should show in search results for a given query. The librarian, in our library analogy, has read every book in the collection and can tell you which one will answer your queries.

Our success factors can be thought of as proxies for components of the user experience.

It’s how search bots determine whether a website or web page can provide the information a user seeks.

Because you can’t purchase your way up the organic search rankings like you can with sponsored search ads, SEO specialists must put in the work. This is where we can help!

Our Periodic Table of Factors divides the variables into six categories and weights them according to their overall value to SEO. Content quality and keyword research, for example, are critical aspects of content optimization, while crawlability and speed are essential aspects of the site layout.

A list of Toxins that distract from Search Engine Optimization best practices is also included in the newly revised SEO Periodic Table. These shortcuts or strategies may have been sufficient to achieve a high position when search engines’ algorithms were less evolved. For the time being, they might even work – at least until you’re caught.

In addition, we’ve added a new Niche section that delves into the SEO success criteria for three main niches: local SEO, news/publishing, and e-commerce SEO. While our overall Search Engine Optimization Periodic Table can help you with best practices, understanding the nuances of Search Engine Optimization for each of these Niches will benefit your small business, food blog, or other online venture and/or online store to succeed in search results.

The search engines are designed to return relevant, authoritative pages and give users a fast search experience. These features can help your pages rank higher in search results if you optimize your site and content with them in mind.

Also, Read – Do’s and Dont’s Of SEO

What is the definition of a search engine?

A search engine is a piece of web-based software that allows us to look up a definition, phrase, or text in a database of documents. It’s most commonly used to describe huge web-based search engines that comb through billions of online pages.

How does a Search Engine work?

Crawling – The procedure begins with a crawler, which reads all of the data from the website’s web pages.

Indexing –  In search engine results, this strategy indexes your web page and its associated pages.

Compute the Relevancy of website pages in its index to the search term in the next process algorithm.

Results Retrieval –  In this phase, you’ll retrieve the results of your websites based on a relevant search query.

3 Types Of Search Engine Optimization

What is On-Page SEO?

On-Page SEO

The keyword phrase must be included in the title tag and meta description when using the On-Page Optimization Search Engine Optimization approach. You should also add keyword phrases in your main content on all of your web pages.

This strategy focuses mostly on website content, keyword utilization in titles, headings, and site structures, as well as internal and external linkages.

The following are some crucial on-page Search Engine Optimization tasks:

Meta Tags and Titles:

  1. There should be no more than 160 characters in the description tag
  2. The text should be between 50 and 65 characters long
  3. Each page’s title and meta description must be unique
  4. Keywords should be included naturally

Text for the anchor:

  1. As anchor text, never use precise keywords
  2. All links are created with anchor text
  3. As anchor text, use wide keywords
  4. Make a title for the anchor text

Image Enhancement:

  1. The name of the image file should be descriptive. Keywords can be used in the filename.
  2. Use keywords as the alt tag for every image.
  3. Use a little image instead of a large one.

Internal hyperlinks:

  1. Each page should have two to five internal links.
  2. All vital pages should be linked to your home page.
  3. Use anchor text to create internal links.

Optimization of content:

  1. Content should be written in tiny paragraphs with proper usage of H3, H3, H4, bold, and italics styles.
  2. Primary and secondary keywords are used in the appropriate areas.
  3. The website’s content must be fresh and original.
  4. The content length should not be excessively long or short.

Sitemap in XML:

  1. Make an XML sitemap.
  2. Include an XML sitemap in your site’s root folder.
  3. All public URLs should be mentioned in the sitemap.


To authenticate and prevent crawlers from crawling anything other than your home page, use a robots.txt file.

Also, Read – Most Profitable Online Business Ideas to Make Money Online

What is Off-Page SEO?

Off-Page SEO

The efforts that influence your search engine rankings outside of your website are referred to as off-page SEO. Because the optimization strategies do not take place directly on your website, off-page SEO is also known as off-site SEO. Building backlinks, obtaining brand mentions, raising social media shares, and other forms of off-page optimization are all examples of off-page optimization.

If we expand on this off-page Search Engine Optimization definition, we get:

Off-page Search Engine Optimization is the practice of improving a website’s popularity, competence, authority, trust, and relevance by optimizing for off-site ranking variables. Other respectable internet sources referring to or supporting your website and vouching for the quality of your content are examples of good off-page optimization.

We’ll look at the importance and how this search engine optimization method works to enhance ranks and traffic for your website now that you have a basic understanding of what it is.

7 Off-Page SEO Strategies

  • Make the most of social media’s potential.
  • Develop Webmaster/Influencer Relationships
  • Make a Web Presence
  • It’s a Thing to Post in Forums
  • Create a sense of trust
  • Link Building is KING
  • Guest Posting

Read More About Off-Page SEO – Off-Page SEO Guide

What is Technical SEO?

Technical SEO

The strategies involved in designing and optimizing a website so that search engines can easily crawl, index, and render it is known as technical search engine optimization (SEO). Technical SEO is only one aspect of the whole SEO strategy.

Most marketers and business owners use technical Search Engine Optimization to improve the odds of their website ranking well on search engine results pages (SERPs)

On your website, you could be creating the world’s most engaging, insightful content – the kind of content that transforms casual users into consumers right away.

Your efforts, however, will be in vain if search engines are unable to properly navigate and index your website. This is why technical Search Engine Optimization is crucial.

Consider the situation as if you were attempting to sell a house. Your house may have an interior (content) worthy of “Architectural Digest,” but if your siding is rotting (poor programming) or your house is full of wiring that connects nowhere (broken links), it won’t pass inspection (Google bots), and it’s unlikely to sell (rank well enough for users to find).

A full technical Search Engine Optimization audit will show you how your current site is performing in terms of technical SEO.

Techniques for SEO Optimization

Now, in this tutorial, we’ll go over some SEO optimization techniques. Here are The following 12 essential optimization techniques:

  1. Boost your authority, credibility, and trustworthiness (EAT)
  2. Quora can help you acquire more organic traffic
  3. Enhance the website’s user experience
  4. Increasing the amount of high-quality content
  5. Javascript and Jquery should be avoided
  6. Update Existing Content
  7. Keyword Researching
  8. Featured Snippets should be improved
  9. Make use of internal linking
  10. Improve the load time of your site
  11. Create a site design mobile friendly first
  12. Understand Your Customers’ Needs

Black Hat SEO Definiton

Black hat SEO

Black Hat SEO is a technique for improving SEO that is not approved by search engines. This strategy may result in your site being blocked or punished by search engines.

Also, Read – Step by Step Guide to Copywriting

6 Black Hat Search Engine Optimization Techniques

  1. Cloaking – The process of creating material that is distinct for users and search robots. Visible and easy-to-understand content is generated for visitors. Tailored texts are written for spider programs based on their preferences. To determine when and what to display, look at IP data, addresses, or user-agent strings.
  2. Adding text to the site with keywords or links that are not visible to the user is known as Hidden text and links. They can blend in with the backdrop or be written in zero-point type, be concealed behind photographs or on invisible one-pixel images, or a link in the form of a single minuscule symbol can be buried in the text – Support.google.com.
  3. Using a foreign text to duplicate material. In practice, Black Hat SEO ignores quality because it is a time-consuming and costly procedure. Overt piracy is uncommon, although compiling portions of other people’s meticulously optimized texts is prevalent.
  4. Network of Private Blogs. Links to promoted sites are placed on domains that are typically useless to the user. This is one of the methods for increasing the link mass.
  5. Redirects that aren’t obvious. Without notice, divert the user to another address, where they may pick up malware or be compromised. It could also mean combining numerous pages into one.
  6. Using clickbait as a marketing strategy. The use of controversial bait headlines captures the attention of readers and generate a big number of clicks. Due to the brief period of time that users spend on the website, the clicks are calculated fast.

Techniques of White Hat

The term “White Hat SEO” refers to Search Engine Optimization techniques that follow Google’s guidelines. Sites that progress in this manner are less likely to be penalized by search engines.

Under Google’s restrictions, white hat SEO strategies are the only way to go. As a result of their long and systematic work, white optimizers now hold top places in SERP issuance. It takes time, but the results are finally steady and long-term.

White Hat SEO Techniques
  1. Content creation that is both relevant and of high quality
  2. Keyword research and selection
  3. Texts of high quality and originality, updated on a regular basis
  4. Keywords appear in headings and subheadings
  5. Original photos of high quality
  6. Making material for people rather than search engines
  7. Dynamic serving allows you to serve different HTML and CSS to different devices based on their User-Agent data
  8. PageSpeed tools ensure fast download rates for mobile and desktop versions, as well as performance optimization for mobile devices.
  9. Search engine optimization for voice searches
  10. Adaptability and optimization for mobile devices
  11. Creating an adaptive design that takes into account the features of a mobile device

SEO’s Advantages

Search engine optimization (SEO) can help you improve your search engine results rankings.

This has the potential to have a big impact on your company’s most important goals, like increasing leads and revenue.

  1. SEO aims for high-quality traffic – SEO is an inbound marketing technique, which is one of its main benefits. Inbound marketing techniques focus on making it easy for your audience to discover you when they need information, as opposed to typical “outbound” marketing strategies, which necessitate reaching out to clients whether they want to hear from you or not.
  2. In SEO, you don’t have to spend for advertisements – Google’s organic ranks are solely determined by its algorithm, which determines which results are the best for any given query. This means that if you create a page that the search engine considers valuable, it can continue to bring visitors to your site for months (or even years) after you’ve published it.

Investing in research and creating high-quality content is, of course, required. If you choose to design it yourself, that investment will be in time; if you choose to engage a digital marketing agency to do it for you, that investment will be in the money. However, after you’ve made that initial commitment, there’s no additional expense to continue bringing visitors to your content.

3. Search engine optimization (SEO) generates more clicks than pay-per-click advertising (PPC) -Despite the fact that PPC advertising appears above organic results on the first page, 71.33 percent of searches result in a click on an organic result.

It’s difficult to explain why, but the most likely answer is that users trust Google’s algorithm. They are aware of the advertising spaces available and choose to view the pages that the search engine has determined to be the most relevant. Of course, this is just speculation. Whatever the reasons, organic results continue to receive the great majority of hits for any given search.

4. You will be able to get ahead of the competition – SEO is now largely regarded as an essential component of any marketing plan. In fact, 61 percent of marketers consider boosting business SEO and online presence to be a major priority.

This suggests that your competitors are most likely already working to achieve top search results ranks. And, with your own SEO strategy, you can keep up with — or, better still, get ahead of — them to stay competitive in your field.


  • It isn’t 100% certain that it will work
  • Controlled by a computer program
  • SEO results can take a long time to appear
  • It is possible that your acts will be sanctioned
  • Return on investment (ROI) is a lengthy process
  • To stay competitive, you’ll need to put in a lot of money


  • SEO is a step-by-step procedure for boosting the visibility and quality of a web page or website for people on a web search engine
  • SEO’s full form is Search Engine Optimization.
  • On-page SEO, Off-page SEO, and Technical SEO are the three basic types of SEO approaches.
  • Search engines are extremely intelligent, but they are computers, not people, who can read the information of their choice. As a result, if you design your site too sophisticated, the search engine won’t be able to grasp the content properly.
  • White Hat SEO refers to search engine optimization tactics that follow search engine guidelines.
  • Black Hat SEO is a technique for improving SEO that is not approved by search engines
  • The method of producing text on a web page in such a way that it is readable by the user is known as SEO copywriting. It also focuses on certain search phrases. It also aspires to achieve high search engine rankings for the desired search phrases
  • The practice of creating a website to make it suitable for viewing on mobile devices with varying screen sizes and lesser bandwidth is known as mobile SEO

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