Are you looking for a way to get your website ranked on page one of Google?
Make the best possible use of SEO then!!
Search Engine Optimization, or SEO, is probably something you’ve heard of if you have a website. These terms refer to the ways that websites can get higher rankings on search engine results pages (SERPs), which makes them easier to find when people search for them online. SEO is a part of internet marketing, but it affects every part of a website and how users interact with it (aka UX).
The SEO industry is worth more than $79 billion, and this number is expected to go up in 2022. SEO is a booming business, so if you want to do SEO for your website, now is a great time to do it. Some stats about SEO by Growth
To help you with your SEO, we made a list of some Do’s and Don’ts of SEO that you can focus on to make your website rank better.
If you use these tips, you’ll be able to make an SEO strategy for your company that works.
Related Article – Step-By-Step Guide To SEO
Here are Do’s of SEO
Define your intended audience!
Before you start designing your website, you need to know who you’re designing it for. Also, to get the best ideas from your audience, you need to know who they are and what they like. Age, demographics, pain points, interests, skills and experience, hobbies, and a lot more are some of these important factors.
When you know more about your audience, you can figure out who they are and how they are likely to search. So, figuring out who your buyers are can pay off in a big way.
Make use of title tags and meta descriptions
Title tags and meta descriptions are important parts of the content you put on your website.
Title tags are important because they are the main reason why a user will click on your content in the search results or not. You want to use titles that draw people in. One way to do this is to use the target keyword.
Meta descriptions help people decide whether or not to click on your listing, and they also tell search engines what your page is about. Try to write meta descriptions that say what your page is about in less than 160 characters.
Use long-tail keywords
Keywords are an important part of SEO. When you use certain keywords in your website content, you want it to rank for those keywords. When you choose keywords to target, they should meet two specific requirements: they should be highly relevant and have low competition.
Long-tail keywords are the name for these types of keywords. Long-tail keywords are more specific because they have more words, usually 3 to 5. Because of this, these keywords have clearer search intent and less competition. But these keywords have low searches.
So, instead of focusing on a keyword like “Coffee Makers,” try something like “Best Coffee Makers for Office”
Related Article – Off-Page SEO Guide
Try utilizing social media
Many brands have said that there is a strong link between higher search engine rankings and more social signals. Even though Google doesn’t make it clear that social media is a ranking factor, the results are always good.
Social media is so popular now that you would be making a big mistake if you didn’t use it as part of your SEO plan. People are always online, so you should use social media as part of your brand awareness campaign. Make sure your website is always there and that visitors and customers can get to it from different places.
Although there is no proof that social media is used as a ranking factor. But there is no reason not to use Social media’s power. The more you share links on social media, the more likely it is that people will visit your website or blog, share it, and give a link to it. So, try using social media sites to get more people to visit your website.
Make use of Internal Linking
Internal linking is just adding links to another post to your new post. Usually, this is done when a subject needs even more information and explanation. This method is a great way to get a lot of people to visit a website. But just don’t add internal links that have nothing to do with the topic. Why make your readers dislike you? If the outside content is true, it gives a lot of information about the subject and much more.
Use internal links wisely, and don’t try to use them as much as possible just to make money.
Here are the Don’ts of SEO
Don’t Do keyword-stuffing
You should use keywords at least a few times in your content to improve your chances of ranking in Google. But don’t take it too far. Overusing keywords on your website won’t help it rank higher in search results.
If you use the same keyword over and over in every paragraph, Google won’t like it.
Keyword stuffing is using too many keywords in an attempt to get a higher ranking. This is a bad SEO strategy because it goes against what Google says you should do. Don’t use it. If you want Google to rank your site, work your keywords into your content in a natural way.
If you use too many keywords, you will not only get penalized, but your content will also be hard to read.
Don’t let your page speed slow down
Did you know that 83% of website visitors expect pages to load in less than three seconds? If any of your content pages take too long to load, your visitors will quickly hit the back button. When a lot of people do that, Google will think your content isn’t important, and your page’s ranking will go down.
So, if you want to rank higher, make sure none of your pages take more than three seconds to load, and ideally only one or two. Even though three seconds doesn’t seem like a long time, in terms of page speed, it’s an eternity. Don’t make the mistake of letting your site’s page speed slow down.
Don’t Ignore doing research on keywords
Keywords are a constant part of SEO strategy, and every SEO company or agency puts a lot of emphasis on them. Without doing proper research, an SEO company uses a few keywords they think people use. Keywords that have nothing to do with your website won’t help it rank and won’t give you any good results.
Also, if you start your website with a highly competitive keyword, you won’t see results right away because it will take too long for the website to rank. So, if you want perfect leads, it would be careless to not do keyword research.
Don’t buy backlinks
There are many websites and people today who can help you get backlinks for a low price, but you should avoid buying them. Backlinks are all about gaining links from relevant websites without paying them. Our goal is to earn backlinks by providing great content.
If you consistently provide great and valuable content then we are sure that you’ll start getting backlinks from websites in your niche without paying them.
Some More Do’s And Don’ts Of SEO
- Don’t just ignore bad reviews – No matter how old-fashioned or vague they seem to you, you should respond to every comment, whether it’s good or bad. Researchers won’t know what’s going on, but they will watch how you deal with both happy and unhappy customers.
- Add keywords that make sense for the page – In other words, the words you use on your page should be related to its title. Search engines will look for consistency, so you should choose your words carefully after researching keywords.
- Keep your keywords separate on different pages – Instead, make sure that you use different keywords on each page. This will stop your own pages from competing with each other for rankings and make it clear to search engines and visitors what each page is about.
- It’s okay if your rank drops suddenly – There is always a reason for a change in rank, which could be as simple as Google checking for an algorithm update.
- Make sure other websites link to you, but you shouldn’t link to them. Google does not like link exchanges. They want to see if websites get links because the content is important to searchers and not because the webmaster has a link trading network.
You are now able to begin incorporating the fundamental do’s and don’ts of SEO into your digital marketing plan because you have gained this knowledge.
Also, please make every effort to avoid anything related to SEO that will have a bad impact on your website.
Leave a comment down below if you have any questions or if you know of any other topics that we forgot to cover here.